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Arm yourself with information |
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What do you know about your industry, market and audience?
Many sources of information can help you keep in touch with industry, market and buying trends -- without conducting expensive market research. Examples include U.S. Government materials from the Census Bureau and Department of Commerce. Public, business or university libraries are also a good option, as are industry associations, trade publications and professional organizations.
You can quickly and easily learn more about your customers by simply asking them about themselves, their buying preferences and media habits. Another alternative is to hire a professional market research firm to conduct your research. For more information on national Marketing Plan Research Profiles, Financial Analysis Profiles, Local Business Summaries, State Market Index Profiles, Franchise Profiles, Business Risk Index series and Business Feasibility Tests. Click here... Excerpted with permission from Small Business Success Magazine, produced by Pacific Bell Directory in partnership with the U.S. Small Business Administration. |
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