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Most of us are impatient; we want our advertising to spark an immediate sales increase. That's equivalent to giving a builder one week to construct a three-bedroom home without a blueprint.
Think of the planning process as drawing a blueprint for your advertising campaign structure. First you design the framework, next you fill in the details, and finally you begin to build. For more information on national Marketing Plan Research Profiles, Financial Analysis Profiles, Local Business Summaries, State Market Index Profiles, Franchise Profiles, Business Risk Index series and Business Feasibility Tests. Click here... Excerpted with permission from Small Business Success Magazine, produced by Pacific Bell Directory in partnership with the U.S. Small Business Administration.
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