Advertising doesn't start or stop with the media described in Build Your Action Plan.

Other options include imprinting your company name (and graphic identity) on pens, paper, clocks, calendars and other giveaway items for your customers. Put your message on billboards, inside buses and subways, on vehicle and building signs, on point-of-sale displays and shopping bags.

You can co-sponsor events with nonprofit organizations and advertise your participation. Attend or display at consumer or business trade shows. Create tie-in promotions with allied businesses. Send a newsletter. Conduct seminars. Undertake contests or sweepstakes.
 
In addition, you can send advertising flyers along with billing statements. Use telemarketing to generate leads for salespeople. Develop sales kits with brochures, product samples or application ideas.

In short, the number of promotional tools used to deliver your message and repeat your name is limited only by your imagination and the parameters of your budget.

For more information on national Marketing Plan Research Profiles, Financial Analysis Profiles, Local Business Summaries, State Market Index Profiles, Franchise Profiles, Business Risk Index series and Business Feasibility Tests.  Click here...

Excerpted with permission from Small Business Success Magazine,  produced by Pacific Bell Directory in partnership with the U.S. Small Business Administration.