A good way to assess the non-financial characteristics of a potential franchisor is to ask current franchisees what they feel about the franchiser. 

Questions to ask include:

• Did the franchisee receive the support he or she was promised?
• Is the franchise as profitable as initially indicated by the franchisor?
• Have any of the franchisees become insolvent?
• Is the franchisee happy with the advertising and promotional support received?
• Was the training provided by the franchisor adequate and effective?
• If the franchisee had the choice, would they purchase the franchise again?

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