With the same easy-to-understand style of her first book, Telephone Skills from A-Z, Nancy Friedman, The Telephone Doctor(R), creates a handy guide for people in telemarketing. It is filled with advice on how to approach any situation with a creative and positive attitude.
Table of Contents
Introduction Attitude: It’s Your Choice Benefits Closing Techniques Details Echo Questions Finish the Day Ready to Begin Greetings Humor “I” Irritates Jerry’s Pet Peeve Know Your Objective Let’s Monogram the Call Naturally Inquisitive One-Word Answers Practice Being Positive Qualifying Rejection Smile Tone of Voice Understanding Needs Vary Your Responses Weak, Wimpy Words X-Out Credibility Busters Yes Be Creative
Test Your Telemarketing Savvy Additional Reading
Objectives
Understand skills and techniques involved in effective telemarketing
Learn how to gain more from every call, both outgoing and incoming
Avoid mistakes common to telemarketing
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