New Product Introduction

Today many companies devote enormous effort to the introduction of their new products. The solid information and supporting techniques in this book will help you cut R&D costs, reduce product development lead times, and provide more vital management information. It also includes a review of ROA and ROI and how you can improve these very significant numbers.

Table of Contents

Module 1: Forcing Improvements in New Product Introduction
What Is a New Product Introduction Process?
The Benefits of a New Product Introduction Process
Today’s Top Eight Business Challenges

Module 2: The Key Business Documents
The Key Business Documents
The Business Plan
The Market Requirements Document
The Engineering Requirements Specification
The Pro Forma Profit and Loss Statement
The Project Plan

Module 3: Changing the Organizational Structures
The Emerging Information Organization
The Selection of Team Members
The Basics of Project Management

Module 4: The Major Phases of the New Product Introduction Process
The New Product Introduction Process
The Concept Phase
The Investigation Phase
The Design (R&D) Phase
The Manufacturability Phase
The Introduction Phase
The Product Transition and Postmortem Phase

Module 5: Conclusion Breakthrough Thinking
Embracing Change
Creating Change
Breakthrough Thinking

Objectives

•  To discuss improvements in new product introduction
•  To explain necessary key business documents
•  To discuss changing organizational structures
•  To present the major phases of new product introduction