This book is designed to help you handle direct relations with the media confidently. You will learn how to mentally and physically prepare for interviews, how to maintain reliable media contacts, and much more.
Table of Contents Part 1: Introduction
The Right Attitude
How Right Was Your Attitude? Part 2: Understanding the Media
How Much Do You Know About the Media?
The Power of the Media
Media Overview
The Media and Business Part 3: The Meaning of “Dealing”
How Much Control?
A Realistic Assessment
Your Role Part 4: Media Interviews
Are All Interviews Equal?
Characteristics of Media Interviews
Types of Interviews Part 5: Before the Interview
Who Should Speak
First Contact
Making Your Decision
Questions to Ask
Start Your Preparation
Your Goals Versus Their Goals
The Prioritized List Concept
The PLC for Television
Example of a PLC
Discussion of the Example
Your PLC
Checklist
Anticipating Questions
Your Answers
The Value of Practice
Practice Tips
Final Considerations
What to Wear
A Word About Make-up Part 6: The Interview
Production and Staff Personnel
Speaking Off the Record
The Obvious
The Substance
Interview Guidelines
Time Management
Conversational Maneuvering
Thought Stimulators Part 7: After the Interview Part 8: Initiating Media Contact Review Suggested Reading List Objectives Take advantage of the medias appetite for information to your best advantage Explore the facts and fiction about how the media work Discover which medium is best for a story Learn 36 guidelines for interviews
|
.gif)
.gif)
.jpg)
.gif)
