Starting Your New Business, Revised Edition

Everything you need to know to create, launch, and operate any small business successfully, from preparing a business plan to launching the venture. 

Table of Contents

Preface

Part 1: The Nature of Entrepreneurship and Entrepreneurs
The Nature of Entrepreneurship
Do You Have What It Takes?
What Makes a Successful Entrepreneur?
Checklist for Going Into Business
Ten Ingredients for Success

Part 2: Doing Your Homework
Screening Your Business Ideas
A Business Plan: What It Is and Why One Is Essential
Steps in the Planning Process
Step 1: Conduct a Situation Analysis
Step 2: Articulate Your Personal Objectives
Step 3: Define Your Business
Step 4: Identify Your Business Objectives
Step 5: Formulate Business Strategies and Tactics
Organization
Personnel
Production
Purchasing and Inventory Control
Record Keeping
Marketing
Managing Risk
Step 6: Develop Forecasts and Budgets
Step 7: Write the Business Plan
Step 8: Review and Revise Your Business Plan

Part 3: Securing the Capital You Need
Potential Sources of Funds
Elements of a Venture Proposal

Concluding Comments
The Back of the Book
Business Terms Glossary
Additional Sources

Objectives

•  Facilitate decision making regarding starting a new business
•  Review basic business-operating procedures
•  Learn the economics of running a business
   
  

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